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Small Screen Marketing is Smart Screen Marketing
Better enable your sales message for mobile There’s no argument about it: customers are using mobile devices such as smartphones and tablets at growing rates. Mobile devices are surpassing computers...
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What Trade Show Marketers Can Learn from Horror Movies (Part 1/3)
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! It seems like characters in horror movies are always making the same mistakes, inevitably getting themselves in worse situations...
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What Trade Show Marketers Can Learn from Horror Movies (Part 2/3)
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of...
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What Trade Show Marketers Can Learn from Horror Movies (Part 3/3)
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! When planning your trade show exhibit, it’s easy to fall victim to habits that would make any good horror movie scream queen...
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Mobile App Development Process: Part One
Launching a mobile application is becoming easier with the development of online tools. This is an overview of things to consider when launching a mobile app. Goals and Research: Before you start...
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Mobile App Development Process: Part Two
In part one, we walked you through the beginning stages of mobile application development. Now, in the final stretch, the process will come to a successful end. The Pretty Picture: These are the skins...
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Using Mobile in the Building Industry and Beyond
Tablets and smartphones enable people to text, send photos, use mobile apps and communicate faster then before. The key to utilizing mobile technology in the building industry is to make sure we have...
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The Customer Journey: The Future of B2B Marketing?
It’s Not Just a Buzzword—It’s a Requirement When examining the future of B2B marketing, it’s impossible not to think about the impact of the customer journey on marketing strategy. It’s not just B2C...
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Email Marketing Must Be Mobile
Email is not dead, but it might be if you don’t utilize responsive design (email that isn’t coded and optimized for mobile viewing across multiple screens and devices). The Content Marketing Institute...
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B2B Email: Only As Good As the Inbox It Lands In
Simple Tips for Email Deliverability You’ve done the unthinkable: you’ve crafted the perfect marketing email. A stunning design, perfect CTA, and breathtakingly relevant content. And guess what? None...
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6 of My Favorite Building Products Manufacturer Apps
Are You Using All the Sales Tools Available to You? As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products...
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10 Trade Show Tips That Speak for Themselves
Be in the Know Before the Show When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there....
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ADA Website Compliance: Get Ahead Before You’re Behind
New ADA Regulations Could Affect Your Website Design Practices Guest Contributor: Corey Morris, Digital Marketing Director For a long time, the only constant related to the web and the Americans with...
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Oh Snap!
Is Snapchat the Next B2B Marketing Tool for Your Brand? For those who aren’t familiar with the mobile app, Snapchat, it is a multimedia app with more than 100 million users, that allows you to send...
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3 Tips for Using Video to Market Building Materials
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in...
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Google’s Continued Mobile Evolution
What B2B Marketers Need to Know About Google’s Latest Updates Guest Contributor: Corey Morris, Director of Digital Strategy We’re getting closer to the day when we no longer separate or distinguish...
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The Insights You Should Be Following in the 2017 B2B Market
You do not have to wait on the new year to give an assessment of your marketing and business strategies. Technology and business trends are moving faster than ever, so whenever you have a chance to...
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10 Interesting Digital Marketing Stats to Ring in 2018
1. 84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search—as of 2018,...
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The Building Blocks for a Killer Marketing Plan in 2018
2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to...
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